Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear how a business with the same problem used your product to solve that problem and, more importantly, achieve measurable results. That’s why case studies, either as a sales collateral piece…
Read MoreWhen marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution everything but what is at the core of every marketing campaign: data. Your customer contact data is the fuel on which your marketing campaigns run and it must be clean fuel. If this data is…
Read MoreSavvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with its own set of goals, strategies and tactics. B2B marketing planning needs to be very strategic and should entail more than outlining what you are going to do to drive…
Read MoreYour customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the upcoming election, it’s harder than ever to get in front of your prospects, grab their attention and engage them. How do you get on their radar when they are focused…
Read MoreHow many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what it might need? Or received a piece of content from a company that didn’t speak to your business problems? Did they even inquire about what your needs are? Sales and…
Read MoreOnline lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and, as we know, there are numerous tactics and techniques for lead generation. The main challenges seem to be where to begin and, once leads are pulled in, how do you…
Read MoreMarketing becomes effective when you connect on a personal level; by referencing your prospect’s name, their job, their industry, and their pain. The closer you can get to the individual, the greater chance you’ll have of using the right messaging to strike a nerve and get a response.
Read MoreChances are, especially given the current business environment, your marketing plan has changed, or it needs to change.
Read MoreWith so many of our workforce currently laid off or furloughed, are you confident your marketing data is up-to-date? Chances are it’s not, if the list you bought was developed prior to COVID-19? Data is at the core of every outbound marketing campaign. It is the fuel upon which these campaigns depend. If you get…
Read MoreYou may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be going back to using direct mail to engage your customers and prospects, especially after experiencing the disappointment of declining email response rates. However, possessing and finding accurate direct mail data for…
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