Lead nurturing with content at any stage of the buyers journey
To ensure your messages stand out, create timely and relevant content that aligns with stages of the buyer’s journey.
Engage your target market with these types of survey research
Wouldn’t it be great if you could get inside the heads of your target audience – to understand their current situation, their motivators, what keeps them up at night? What are their interests? How likely are they to make a…
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Make market segmentation more meaningful with psychographics
Common approaches to market segmentation include classifying the target audience by industry, geography, company size, or persona. These market segmentation methods don’t set you apart from your competitors, though, because while it might take a little digging or research, almost…
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B2B marketing: targeting the intersection of your offering and your audience’s needs
According to Marketing-Schools.org, “it’s important for B2B marketers to understand their clients’ needs before implementing any marketing or advertising tactic. In consumer marketing, an effective advertisement can be blasted out over wide channels, and a percentage of consumers will be…
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Database marketing: the foundation for campaign success
Database marketing — you have probably heard the term, but what exactly does it mean? As opposed to the shotgun approach, where you blast the same message out to everyone, database marketing is the discipline of collecting data about…
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How to Manage the Chaos of Marketing Metrics
As a company grows, it must adapt new engagement strategies to fill and sustain a pipeline that grows along with it. As a result of more complex engagement strategies and more diverse tactics, companies must manage an increasing ecosystem of…
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A Crash Course in Account-Based Marketing Website Metrics
Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics can seem more complicated than other forms of marketing because you’re dealing with clusters of…
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Four Ways to Make Your Marketing Metrics Matter
Marketing moves at a lightning pace and the metrics we use to measure it seem to evolve just as quickly. It’s easy to fall into the trap and chase the “flavor of the week” acronym based on expert advice –…
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Steal These 4 Tactics for Your Account-Based Marketing Strategy
B2B marketing can get pretty robotic. When you adopt the mindset of selling to businesses, it can be easy to de-humanize the process and focus on the entity you’re trying to convert. But generic, scripted marketing campaigns won’t help you…
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What Does Integrated Marketing Really Mean for Your Business?
Marketing is a fine balance between testing new strategies and sticking with what works. There’s always a shiny new object in the form of a marketing channel, buzzword, or trend. An apparent constant, though, is the unspoken rivalry between inbound…
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