How to Target the Right Accounts First
How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider
5 Specific Ways to Guarantee Alignment Between Marketing and Sales
“Sales is calling all the shots on marketing strategy.” Does this sound familiar? In the collaborative dynamic between sales and marketing, there should be a
Building the (Near) Perfect Database
You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be going
Big Data, Big Headaches
The marketing promise of big data is dazzling, but the reality is overwhelming. ‘Big data’ isn’t a nice little feature that we can effortlessly add
Intent Data 101 and Demand Generation 2.0
The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.”
Event Planning to Attract the Right Audience
Lisa Vitale Marketing Maven A recent study found that events are the most effective marketing method for generating demand. But have you ever had to