How to increase your chances of targeting the right accounts first

How can you find out which companies are interested in you and your solutions, before you start your demand generation program, and before you start selling? Consider these clues: Did someone from your target account visit your website recently? Did someone…
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Big Data, Big Headaches

The marketing promise of big data is dazzling, but the reality is overwhelming.  ‘Big data’ isn’t a nice little feature that we can effortlessly add to our marketing programs.  Big Data is a new skill set, representing new technology and…
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Intent Data 101 and Demand Generation 2.0

The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.” As marketers, we must first understand a target customer’s intentions if we want to be…
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Event Planning to Attract the Right Audience

Lisa Vitale Marketing Maven A recent study found that events are the most effective marketing method for generating demand. But have you ever had to deal with the challenges of putting together a successful event? The biggest problem: how do…
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