






























CEO
Doug Barth, CEO, founded SimplyDIRECT in 1997 after starting two earlier direct marketing companies. A pioneer in using surveys deployed into target accounts, his is the original ABM (Account Based Marketing) model. Barth was an account manager at BBDO Direct, VP of marketing at Strategic Software, and GM at The Programmer’s Shop. He holds degrees from Harvard’s Kennedy School of Government and Amherst College, and serves on the boards of Ti SALES, LinearAir and the MetroWest Free Medical Program. Certified as an FAA flight instructor, he has flown everything from hang gliders to twin engine aircraft.
President
Vice President of Customer Success
Kaitlin Dionis, Vice President of Customer Success, brings a strong background in managing projects and accounts in data and professional services. Most recently she was an account manager with Avention (formerly OneSource Information) where she specialized in list services. Before that she was interactive sales manager at Reed Business Information. She graduated from Assumption College where she majored in Marketing and Sociology.
Senior Customer Success Manager
Team Lead, Senior Customer Success Manager
Customer Success Manager
Zak Keenan, Customer Success Manager at SimplyDIRECT, has built his career around helping B2B brands grow through targeted, data-driven campaigns. Prior to SimplyDIRECT, he honed his skills in Sales Development at ZoomInfo, becoming an expert in data. He holds a BS in Sports Management from Springfield College.
Customer Success Manager
Vice President of Sales
Jon Kennedy, Vice President of Sales, is an incredibly talented and dedicated member of the SimplyDIRECT sales team. Prior to this position he worked in sales for various technology startups. He received a degree in Marketing with honors from Johnson & Wales University and also officiates ice hockey games for the USPHL, EHL and NCAA.