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CEO
Doug Barth, CEO, founded SimplyDIRECT in 1997 after starting two earlier direct marketing companies. A pioneer in using surveys deployed into target accounts, his is the original ABM (Account Based Marketing) model. Barth was an account manager at BBDO Direct, VP of marketing at Strategic Software, and GM at The Programmer’s Shop. He holds degrees from Harvard’s Kennedy School of Government and Amherst College, and serves on the boards of Ti SALES, LinearAir and the MetroWest Free Medical Program. Certified as an FAA flight instructor, he has flown everything from hang gliders to twin engine aircraft.
President
Vice President of Customer Success
Kaitlin Dionis, Vice President of Customer Success, brings a strong background in managing projects and accounts in data and professional services. Most recently she was an account manager with Avention (formerly OneSource Information) where she specialized in list services. Before that she was interactive sales manager at Reed Business Information. She graduated from Assumption College where she majored in Marketing and Sociology.
Director of Customer Success
Shelby Phillipo, Director of Customer Success, brings over a decade of experience in marketing services and account management. As a seasoned client services professional, she is dedicated to ensuring her customers see success and their goals are met. Before joining SimplyDIRECT, Shelby was a Client Success Manager with Virgin Pulse, a computer software company part of Sir Richard Branson’s Virgin Group. Prior to that, she worked as an Account Manager at IDG, where she specialized in list services and lead generation. She holds a BA in English from the University of Massachusetts Amherst, where she graduated with honors.
Senior Customer Success Manager
Customer Success Manager
Customer Success Manager
Vice President of Operations
Ms. Goldstein brings over a decade of experience in marketing operations and demand generation. Prior to joining Gatepoint Research, she had the opportunity to hone her skills in brand marketing, marketing automation, and CRM operations with Randstad USA. When outside of work, she enjoys spending time with her kids and family, baking, watching movies, and singing karaoke. Ms. Goldstein holds a Bachelor of Science degree in Marketing from Quinnipiac University.
Senior Marketing Operations Manager
Julia Hoggins, Senior Marketing Operations Manager, brings a background in marketing and corporate communications to SimplyDIRECT. Julia adds a unique set of skills in creative design to the operations team. Before joining, Julia worked in the civil engineering industry specializing in channel marketing and campaign management. She holds a BA in Corporate and Organizational Communication and minor in Marketing from Framingham State University. Outside of work, Julia enjoys spending her time with friends and family, going on adventures with her rescue pup, and hitting the golf course.
Marketing Operations Manager
Marketing Operations Coordinator
Marketing Operations Coordinator
Vice President of Sales
Jon Kennedy, Vice President of Sales, is an incredibly talented and dedicated member of the SimplyDIRECT sales team. Prior to this position he worked in sales for various technology startups. He received a degree in Marketing with honors from Johnson & Wales University and also officiates ice hockey games for the USPHL, EHL and NCAA.
Sales Executive
Sales Development Representative
Olivia Gills, Sales Development Representative, is truly passionate about her work towards achieving bigger goals, such as personal excellence and the importance of building trust, and ensuring satisfaction with every deal to establish long-lasting customer relationships. Her previous position as a Destination Consultant for Thomson Collection allowed her to sell once in a lifetime opportunities to adventure seekers. She graduated from Keene State College where she majored in Communication Studies.