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Stay on Top of Market Trends, Tech Innovation and Thought Leadership

Our B2B marketing experts keep you informed through white papers, reports and other valuable content.

SALES IS HARD. MARKETING IS HARD.

Typically, a seller goes into a prospective customer discussion blind. There is a great deal of information they don’t know. Common practice for some businesses is to start sales outreach with a qualification call. The seller peppers the prospect with questions, oftentimes giving the prospect little opportunity to control the conversation or get the information that they are seeking. This can leave the prospective buyer with an unsatisfactory feeling.

Intelligent Sales Leads: Are you buying leads, or just a list?

How does your lead generation vendor define a “lead”?

On-Demand Data: The Most Accurate Data Possible

Are you confident your marketing data is up-to-date? Chances are it’s not, if the list you bought was developed prior to COVID-19.

Generate Leads in 5 Easy Steps

SimplyDIRECT can help you create a new path forward despite current market conditions. Learn how to generate leads in 5 easy steps.

Intent Data: Rocket Fuel

SimplyDirect Intent Informed Surveys generate more urgent leads. 2.5X more likely to respond “call now” or “email me now”.

Emerging Solutions Buying Trends: IT Service Management

Why do people buy an IT Service Management solution? What are they looking for from an ITSM vendor? As a sales research company, we’ve collected surveys from hundreds of professionals, asking them these questions. This thought leadership report is part of a series of sales intelligence guides, drawn from survey intelligence gathered on behalf of our clients who offer ITSM solutions