Stay on Top of Market Trends, Tech Innovation and Thought Leadership
Our B2B marketing experts keep you informed through white papers, reports and other valuable content.
SALES IS HARD. MARKETING IS HARD.
Typically, a seller goes into a prospective customer discussion blind. There is a great deal of information they don’t know. Common practice for some businesses is to start sales outreach with a qualification call. The seller peppers the prospect with questions, oftentimes giving the prospect little opportunity to control the conversation or get the information that they are seeking. This can leave the prospective buyer with an unsatisfactory feeling.
Emerging Solutions Buying Trends: IT Service Management
Why do people buy an IT Service Management solution? What are they looking for from an ITSM vendor? As a sales research company, we’ve collected surveys from hundreds of professionals, asking them these questions. This thought leadership report is part of a series of sales intelligence guides, drawn from survey intelligence gathered on behalf of our clients who offer ITSM solutions