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What’s it really like working out there in today’s marketing environment? SimplyDIRECT’s updated ‘My Life as a Marketer’ survey results reflect responses from top executives aggregated from 2022.

It’s the trendy buzzword for sales influencers these days, but the truth is there’s nothing new or trendy about personalizing your marketing and sales outreach. Buyers are more willing to listen if they see you took the time to get to know them!


Typically, a seller goes into a prospective customer discussion blind. There is a great deal of information they don’t know. Common practice for some businesses is to start sales outreach with a qualification call. 

Intelligent Sales Leads: Are you buying leads, or just a list?

How does your lead generation vendor define a “lead”?

On-Demand Data: The Most Accurate Data Possible

Are you confident your marketing data is up-to-date? Chances are it’s not, if the list you bought was developed prior to COVID-19.

Generate Leads in 5 Easy Steps

SimplyDIRECT can help you create a new path forward despite current market conditions. Learn how to generate leads in 5 easy steps.

Intent Data: Rocket Fuel

SimplyDirect Intent Informed Surveys generate more urgent leads. 2.5X more likely to respond “call now” or “email me now”.

Emerging Solutions Buying Trends: IT Service Management

Why do people buy an IT Service Management solution? What are they looking for from an ITSM vendor? As a sales research company, we’ve collected surveys from hundreds of professionals, asking them these questions. This thought leadership report is part of a series of sales intelligence guides, drawn from survey intelligence gathered on behalf of our clients who offer ITSM solutions