Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Using Customer-Related Content to Drive Demand
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the
6 quick wins for every marketer
Some days, working in marketing can feel like drinking from a fire hose. Other days, you’re not sure which fire to put out first. Whichever
Personas play a crucial role in creating targeted content
Personas play a crucial role in creating targeted content At some point you have probably created a buyer persona – a description or definition of
In Marketing We Trust?
In Marketing We Trust? It’s the job of the sales rep to close the deal, but that’s a whole lot easier if the marketing team
Will digital content lose the human touch?
Will digital content lose the human touch? The forces of automation and the non-stop demand for more and more content may be leading us in
Targeting the Right Market: Who Are The Decision-Makers?
Just who is making the purchasing decisions these days may surprise you. If your business is focusing on grabbing the attention of the CEO and
SimplyDIRECT Guide Featured in “Top Account-Based Marketing Resources”
Docurated just released their list of “Top Account-Based Marketing Resources: The Best Articles, Webinars, Tutorials, and More on Account-Based Marketing,” and SimplyDIRECT made the list. Congratulations! You
Many birds, one stone: Leveraging the power of B2B market surveys
At SimplyDIRECT we love efficiency, but only when it’s paired with, effectiveness. Consequently, we’re all about creating a B2B marketing process that returns value in
Content Marketing, the Hard-sell and the Soft-sell – Hitting the Right Balance
A recent Forbes article* examines the current hot trend of content marketing in light of historic shifts between hard- and soft-sell cycles. The articles notes
Develop Commercial Insights That Challenge Buyers’ Thinking
What are commercial insights? Today’s B2B buyers, empowered by a 24/7 information-rich digital medium, have upended the traditional sales and marketing model for success. With
B2B Content Marketing: 6 Guidelines on Satisfying Brand Expectations
A recent McKinsey article* discusses new research indicating that a significant disconnects exists between brand messaging and what customers value most. Global B2B enterprise
Building a Better Content Marketing Strategy
With today’s ever-increasing number of channels and platforms for reaching prospects, developing a solid content marketing strategy is now a vital component of any successful