6 quick wins for every marketer

Some days, working in marketing can feel like drinking from a fire hose. Other days, you’re not sure which fire to put out first. Whichever fire-related metaphor you prefer, this is a complaint we hear consistently from our clients. They…
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Renowned intent marketing expert Isabelle Kane joins SimplyDIRECT leadership team

Renowned intent marketing expert Isabelle Kane joins SimplyDIRECT leadership team As we carry forward our momentum into 2016, I would like to take a moment to welcome a new member to our Leadership team. As one of several recent exciting…
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Personas play a crucial role in creating targeted content

Personas play a crucial role in creating targeted content At some point you have probably created a buyer persona – a description or definition of your marketing audience. But, are you among those who feel that creating a “persona” is…
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In Marketing We Trust?

In Marketing We Trust? It’s the job of the sales rep to close the deal, but that’s a whole lot easier if the marketing team is able to foster a trust relationship between the prospect and the company. We live…
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Will digital content lose the human touch?

Will digital content lose the human touch? The forces of automation and the non-stop demand for more and more content may be leading us in a direction where the robot writers take over. That would be a sad day for…
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Don’t overshoot your target

Don’t overshoot your target Just who is making the purchasing decisions these days may surprise you. If your business is focusing on grabbing the attention of the CEO and top managers, you may be missing the workers you most need…
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SimplyDIRECT Guide Featured in “Top Account-Based Marketing Resources”

Docurated just released their list of “Top Account-Based Marketing Resources: The Best Articles, Webinars, Tutorials, and More on Account-Based Marketing,” and SimplyDIRECT made the list. Congratulations! You can see the full list here: http://www.docurated.com/all-things-productivity/top-account-based-marketing-resources Docurated an enterprise productivity and document management solution with…
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Many birds, one stone: Leveraging the power of B2B market surveys

At SimplyDIRECT we love efficiency, but only when it’s paired with, effectiveness. Consequently, we’re all about creating a B2B marketing process that returns value in multiple ways. Today’s post shares our 4 secrets about how a prospect survey can be…
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Content Marketing, the Hard-sell and the Soft-sell – Hitting the Right Balance

A recent Forbes article* examines the current hot trend of content marketing in light of historic shifts between hard- and soft-sell cycles.  The articles notes that marketers’ needs for concrete ROI metrics has periodically swung the pendulum back to hard-sell…
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Develop Commercial Insights That Challenge Buyers’ Thinking

What are commercial insights? Today’s B2B buyers, empowered by a 24/7 information-rich digital medium, have upended the traditional sales and marketing model for success.  With this dramatic shift in buyer behavior, you have to make a correspondingly radical shift in…
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B2B Content Marketing: 6 Guidelines on Satisfying Brand Expectations

  A recent McKinsey article* discusses new research indicating that a significant disconnects exists between brand messaging and what customers value most.  Global B2B enterprise companies promote the following themes most prominently regarding their businesses:   Role-model of corporate social…
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Building a Better Content Marketing Strategy

With today’s ever-increasing number of channels and platforms for reaching prospects, developing a solid content marketing strategy is now a vital component of any successful marketing program.  A big challenge though is creating content which sufficiently engages your target audience….
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