Engage your target market with these types of survey research
Wouldn’t it be great if you could get inside the heads of your target audience – to understand their current situation, their motivators, what keeps them up at night? What are their interests? How likely are they to make a…
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SimplyDIRECT Cited as a Top ABM Resource
SimplyDIRECT Cited as a Top ABM Resource It’s always nice to be recognized for doing your job, particularly when you weren’t seeking any particular accolade. So it was a pleasure to hear from Docurated that they have included SimplyDIRECT in…
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SimplyDIRECT Guide Featured in “Top Account-Based Marketing Resources”
Docurated just released their list of “Top Account-Based Marketing Resources: The Best Articles, Webinars, Tutorials, and More on Account-Based Marketing,” and SimplyDIRECT made the list. Congratulations! You can see the full list here: http://www.docurated.com/all-things-productivity/top-account-based-marketing-resources Docurated an enterprise productivity and document management solution with…
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This Year’s Top 6 B2B Marketing Predictions– Are You on Track?
Now that everyone in the blogosphere has had a chance to chime in on what the biggest B2B marketing trends and recommendations are for 2014, we thought we’d provide a tidy summation of those top ideas – a “best of…
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Using Survey Responses to Drive Customer Engagement
Here’s the logic: customer engagement is predicated on establishing connections, which in turn are predicated on effective communication, and effective communication begins with listening. As the influential psychologist Carl Rogers famously said, inability to communicate is a result of a failure…
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Personal Engagement Maximizes B2B Lead Campaign Impact
In our zeal to maximize the advantages of the latest marketing technologies, we sometimes do so at the expense of the human element. It’s people, with all of their definition-defying emotions, personalities, and quirks that we need to make connections…
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Improving the Quality of B2B Lead Generation
The largest hurdle to improving the quality of the lead-gen process is ensuring marketing and sales are on the same page. Traditionally, these two entities have been wholly separate organizations, seemingly working towards the same goal. However, in reality the…
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