“Security Marketing Disconnect”: New white paper reveals IT industry insights for B2B marketers

At SimplyDIRECT, our expertise usually flows directly to our clients, as should be the case. However, we recently took an opportunity to step back and reflect upon our wide experience across companies, product solutions, and marketing challenges. We had recognized…
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How to increase your chances of targeting the right accounts first

How can you find out which companies are interested in you and your solutions, before you start your demand generation program, and before you start selling? Consider these clues: Did someone from your target account visit your website recently? Did someone…
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Intent Data 101 and Demand Generation 2.0

The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.” As marketers, we must first understand a target customer’s intentions if we want to be…
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Analytics investments need a little analysis

Analytics investments need a little analysis Raise your hand if you haven’t felt any pressure regarding marketing analytics. With so much money being invested in digital marketing tools and techniques, there’s growing pressure from the top to justify those investments…
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Blind faith in social media marketing?

Blind faith in social media marketing?  It seems as though everybody in marketing intuitively knows that social media is where it’s at if you want to be on the leading edge of the digital economy. But as an AdAge analysis…
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What Makes Infographics Compelling

What Makes Infographics Compelling In today’s world, most of the people we want to deliver our messages to are overwhelmed by content and often using mobile devices to get their news, information and entertainment. How do you attract their attention…
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The B2B Content Challenge: Is your message getting lost in the noise?

“A wealth of information creates a poverty of attention.” Herbert Simon, Social Scientist No matter which trends or statistics you read regarding content marketing, the signals are clear – everybody’s doing it and we’re all looking to do more of…
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The Art of Conscious Listening: Indispensable tips for marketers

Listening skills are critical in business, as in life, yet are rarely taught. And it seems that with all of today’s digital distractions, we may be getting worse than ever at listening to what others have to say. Case in…
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B2B Marketing: 3 Must-Haves for Sales Enablement Success

Getting to the point where our marketing teams can empower the sales conversation with uniquely insightful content and perspectives first requires building a buyer context that has depth and breadth, in both the generic and specific senses.  The generic context…
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Is Your Lead Gen Program Failing? Key Steps for Your Success

Curious how your lead generation programs stack up against other B2B marketers? A recent Gatepoint Research survey (Trends in Salesforce Marketing, Sept 2014) explored just this topic with marketers attending Dreamforce. Turns out, there’s considerable room for improvement. Among the…
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How Psychographics and Insight Selling Drive B2B Behavior

In the age of data, it’s easy to get swept away by metrics, KPIs, and the bottom line.  After all, these numbers are often fundamental to how we gauge our success.  Yet among these data points, many B2B marketers have…
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B2B Content Marketing: 6 Guidelines on Satisfying Brand Expectations

  A recent McKinsey article* discusses new research indicating that a significant disconnects exists between brand messaging and what customers value most.  Global B2B enterprise companies promote the following themes most prominently regarding their businesses:   Role-model of corporate social…
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For B2B Marketers WOM Trust Trumps All

Consider this: you’re a B2B buyer in need of a complex technology solution.  Your inbox has several emailed offers from various vendors, only some of which you’ve scanned over with a healthy dose of scepticism regarding their product or service…
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