Building the (Near) Perfect Database for Target Marketing
You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be returning
B2B marketing: targeting the intersection of your offering and your audience’s needs
Savvy B2B marketers understand that they must know their customers’ needs before launching any marketing strategy or advertising campaign. Consumer marketers can disseminate a compelling
Are you being crushed by the marketing stack?
Marketers today have a tech solution for every day of the week. There are solutions for marketing automation, data, sales ready leads, market research, CRM,
Taking ABM to the Next Level: How surveying your target audience enables 1:1 marketing
“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So
Make market segmentation more meaningful with psychographics
Common approaches to market segmentation include classifying the target audience by industry, geography, company size, or persona. These market segmentation methods don’t set you apart
Account-Based Marketing: Considerations for B2B marketers from an ABM veteran
When trends emerge in marketing, it seems like everybody wants to climb aboard the bandwagon. Typically, a few practitioners excel, while many find out that