Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Online Lead Generation: Not All Leads are Created Equal
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,
Targeting the Right Market: Who Are The Decision-Makers?
Just who is making the purchasing decisions these days may surprise you. If your business is focusing on grabbing the attention of the CEO and
3 Secrets to Maximizing the Prospect Survey Process (Part 2)
This two-part series is focused on how to best leverage the power that a thoughtfully-designed survey has to communicate with a target audience. To recap,
3 Secrets to Maximizing the Prospect Survey Process (Part 1)
Here at SimplyDIRECT we appreciate the power that a thoughtfully-designed survey has to communicate with a target audience. The purpose of a prospect survey (survey-based
The Art of Conscious Listening: Indispensable tips for marketers
Listening skills are critical in business, as in life, yet are rarely taught. And it seems that with all of today’s digital distractions, we may
Step into your buyer’s shoes: Creating actionable personas
This month, the Strategyzer team[i] provides us with an elegantly simple approach to create actionable customer profiles. The team, widely known as the authors of
B2B Marketing: Simplifying the Complex Sale in 4 Steps
Too often the problem with the marketing of a complex solution is that it tends to be, well… too complex. To this point, a recent
The Power of Role-based B2B Marketing
Not all lists are created equal, but focusing on roles vs. titles gives marketers of complex solutions a great advantage over their competition. Generally identifying
This Year’s Top 6 B2B Marketing Predictions– Are You on Track?
Now that everyone in the blogosphere has had a chance to chime in on what the biggest B2B marketing trends and recommendations are for 2014,
Using Survey Responses to Drive Customer Engagement
Here’s the logic: customer engagement is predicated on establishing connections, which in turn are predicated on effective communication, and effective communication begins with listening. As the
Using Customer Insight to Drive C-Suite Leads
Customer insights are vital for creating differentiated and focused messaging that resonates uniquely with your target audience in today’s crowded marketing channels. All too often,
6 Technology Marketing Steps to Increase Target Account Engagement and Sales
In his recent Forbes article You’re Doing It Wrong: Demand Generation, Patrick Spenner* lays out a strong argument to suggest that marketers who focus on individual
B2B Content Marketing: Reduce the Burden of Your Buyer’s Journey
While communicating with a wide audience is easier than ever before, somewhat paradoxically, actually connecting with them in meaningful ways is becoming ever more difficult
B2B Content Marketing: Making the Most of Your Blockbuster Content
A successful B2B content marketing strategy isn’t just about generating great content – although that’s key. It’s also about deploying focused and targeted content in
11 Steps to Building a Digital Marketing Strategy
In previous posts I’ve discussed the pressing need for marketers to adopt a comprehensive digital strategy. This post provides a tried and tested set of
4 Rules for Better B2B Content Marketing
The Internet has revolutionized much of life as we know it. Sharing information and engaging in critical conversations has become more direct, immediate, and yet
For B2B Marketers WOM Trust Trumps All
Consider this: you’re a B2B buyer in need of a complex technology solution. Your inbox has several emailed offers from various vendors, only some of