Survey says: Customer surveys top marketer list
Survey says: Customer surveys top marketer list The August 2015 CMO survey report finds that online customer surveys are the top technique used by marketers
Better Contact Profiles Drive Sales Pipeline
Selling complex solutions typically requires that account managers engage with a whole range of influencers in addition to the key decision makers. This can be
How to Reach Decision Makers
Marketing is often given mixed messages about what’s expected. Demand generation – creating a flow of leads – is not the same as the goal
Finding Target Account Decision Makers
What is a decision maker? We all make decisions. Thousands and thousands every day. What clothes to wear. Pick up the toothbrush first or the
How a 40 Year Old Start-up Builds a Prospect List
Often the best answers are found from within. This is particularly true with mature organizations. Somewhere, someone has faced the same challenges you have, has
5 Keys to Align Marketing and Sales Prospecting
SimplyDIRECT recently surveyed marketing professionals within large software firms, and we learned a lot about the assumptions, desires and anxieties of this group. No question,
BANT vs. Sales Triggers to Qualify Key Accounts
Traditionally, marketing has been tasked with producing BANT quality leads for key accounts. The individual identified is confirmed to have Budget, Authority, Need and Timeframe.
Five Ways to Optimize Prospect Lists
The most common misconception about lists, or marketing databases, is that they can be transformed into being clean and fresh… in a one-shot effort. In