In a Forbes article, You’re Doing It Wrong: Demand Generation*, Patrick Spenner argues that demand generation marketing focusing on individual decision-maker personas may do more harm
Are you reliant on hair-on-fire marketing? If your efforts to gain the attention of prospects relies on over-the-top attention-grabbers, shock graphics or in-your-face claims and
What are commercial insights? Today’s B2B buyers, empowered by a 24/7 information-rich digital medium, have upended the traditional sales and marketing model for success. With
A quick trip around the web illustrates how B2b businesses are leveraging the polling/survey capabilities of various social media platforms, in addition to the more
Selling complex solutions typically requires that account managers engage with a whole range of influencers in addition to the key decision makers. This can be
Prospect surveys may be easier to do than you think, and leveraging the results in a timely fashion can have a major impact on campaign
