Freedom to fail easier to say than do

Freedom to fail easier to say than do What’s your companies tolerance level for experimentation and learning through failure? If you’re a client of VaynerMedia it must be really high, based on a recent video for AdAge’s Digital Crash Course…
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Blind faith in social media marketing?

Blind faith in social media marketing?  It seems as though everybody in marketing intuitively knows that social media is where it’s at if you want to be on the leading edge of the digital economy. But as an AdAge analysis…
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For B2B Marketers WOM Trust Trumps All

Consider this: you’re a B2B buyer in need of a complex technology solution.  Your inbox has several emailed offers from various vendors, only some of which you’ve scanned over with a healthy dose of scepticism regarding their product or service…
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Developing Customer Intelligence for Sales Enablement

Keeping up with prospective customer challenges and needs has become both easier and more difficult at the same time.  The mining of information online today, provides decided advantages as compared to just a decade ago.  Yet sorting through the sheer…
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The Future of Marketing is About Trust

Admittedly, I don’t get a lot of the new world of communication.  I notice my brother putting a post on Facebook about the status of his bathroom renovation, and instantly there are 31 “likes.”  Huh? What are they liking?  Why…
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Using Social Media to Accelerate Sales

As part of our latest B2B survey of senior enterprise marketers, we asked, “How has social media changed the buyer’s journey?” Overwhelmingly (65%), respondents answered that social media has accelerated the sales cycle – see chart below.   How has…
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Improving Lead Follow-up and Conversion

If your company is like most, chances are it expends significant resources on lead generation and you need to ensure that you are maximizing the value of this effort with great lead follow-up.  If you don’t, these leads likely amount…
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Creating a Digital B2B Sales Process

Lisa Vitale Sales Process ExpertHere’s a sobering thought for B2B sales people and their marketing counterparts: “…today’s buyers might be anywhere from 60% to 90% of the way through their journey before they reach out to the vendor*.” The Internet…
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Will Twitter Surveys Aid Marketing 3.0?

Recently Twitter announced a new partnership with Nielsen and unveiled a new feature called Twitter Surveys1. Twitter Surveys will essentially allow Twitter clients to create mini polls sent out through the “Twitter-sphere” where respondents fill out the survey right in…
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Succeeding at B2B sales …and High School Dating

I have a confession to make.  When I was in high school I was a total nerd, devoid of social skills.  It was just my dad and I living in a big house, and no women to counsel us on…
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Napoleon Was Right

I heard it again last night. I was attending a marketing meeting, but this time it was a meeting of volunteers whose mission was to recruit physicians for a local free medical clinic. “Let’s try social media!” was the theme…
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