Big Data, Big Headaches

The marketing promise of big data is dazzling, but the reality is overwhelming.  ‘Big data’ isn’t a nice little feature that we can effortlessly add to our marketing programs.  Big Data is a new skill set, representing new technology and…
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Analytics investments need a little analysis

Analytics investments need a little analysis Raise your hand if you haven’t felt any pressure regarding marketing analytics. With so much money being invested in digital marketing tools and techniques, there’s growing pressure from the top to justify those investments…
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Can You Predict the Buyer’s Intent?

Can You Predict the Buyer’s Intent? When you look through your lists of prospects do you sometimes wish for a magical net to capture those that will be productive and flush those that won’t? There is a lot of effort…
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Do You Know Where That Data Has Been?

Do You Know Where That Data Has Been? Even though marketers collect copious amounts of first-party data, most find they need more in order to optimize their digital marketing strategies. In fact, in a recent survey 6 out of 10…
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IT Marketers: Help buyers focus on the Big Picture of their Big Data

Gatepoint Research has published a new brief for marketers of big data solutions, based on insights from aggregated survey results of target buyers. The findings are clear; big data’s time is now. But the challenges are complex. McKinsey has written…
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