Personas play a crucial role in creating targeted content At some point you have probably created a buyer persona – a description or definition of your marketing audience. But, are you among those who feel that creating a “persona” is…
Positioning B2B Content to Appeal to Different Generations: Part 2: Gen X, Boomers, and Traditionalists
Part 2: Gen X, Boomers, and Traditionalists Generation gap: n. a lack of communication between one generation and another. . .brought about by differences in tastes, values, outlooks, etc. Our last post focused on Millennials, looking at their primary defining characteristics…
With today’s ever-increasing number of channels and platforms for reaching prospects, developing a solid content marketing strategy is now a vital component of any successful marketing program. A big challenge though is creating content which sufficiently engages your target audience….