Are you being crushed by the marketing stack?

Marketers today have a tech solution for every day of the week. However, according to a recent consulting research study from Forrester, only 23 percent of marketers has a cohesive suite of tools that works together to meet their marketing needs. The…
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Account-Based Marketing: Considerations for B2B marketers from an ABM veteran

When trends emerge in marketing, it seems like everybody wants to climb aboard the bandwagon. Typically, a few practitioners excel, while many find out that there is a steep learning curve to new tools and techniques. So it is with…
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Account Based Marketing- the Next Big Thing (again)?

 Account Based Marketing- the Next Big Thing (again)? There’s a lot of buzz about Account Based Marketing (ABM) being one of the biggest revenue  drivers for B2B business. While the concept of ABM has been around for the past decade[i],…
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Quick-Start Guide to Account Based Marketing – the What, Why, & How

What? Account Based Marketing (ABM) is a highly-targeted approach that focuses on strategically selected accounts as markets-of-one. Simply put, ABM focuses on those key accounts most likely to generate revenue and meet strategic goals.   Why? Many companies have a…
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Trends Driving Account-based Marketing

This past year has seen a considerable increase in the trend towards account-based marketing (ABM).  As a recent blog post by Sirius Decisions* notes, 2013 saw the term’s first appearance on Google Trends due to its uptick in global searches…
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