Sales Enablement’s Best of the Web: Resources for sales enablement strategies
While the definition of ‘sales enablement’ is in a state of flux as the concept continues to evolve, IDC’s definition cuts directly to the core
Quick-Start Guide to Account Based Marketing – the What, Why, & How
What? Account Based Marketing (ABM) is a highly-targeted approach that focuses on strategically selected accounts as markets-of-one. Simply put, ABM focuses on those key accounts