Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
How SimplyDIRECT Can Inform Your Marketing Plan
Chances are, especially given the current business environment, your marketing plan has changed, or it needs to change. At the very highest level, your
Persona Creation for More Targeted Prospecting
ABM uses persona creation to help you and your sales team to focus on your ideal audience and what matters to them. An organization doesn’t take actions, make decisions, or engage in conversations – it’s the people within those organizations who do these things. You can count on a buyer to bring their personalities, their perspectives, and their biases to the decision-making process.
“Security Marketing Disconnect”: New white paper reveals IT industry insights for B2B marketers
At SimplyDIRECT, our expertise usually flows directly to our clients, as should be the case. However, we recently took an opportunity to step back and
6 quick wins for every marketer
Some days, working in marketing can feel like drinking from a fire hose. Other days, you’re not sure which fire to put out first. Whichever