Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
Your customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Wouldn’t it be great if you could get inside the heads of your target audience – to understand their current situation, their motivators, what keeps
At SimplyDIRECT, our expertise usually flows directly to our clients, as should be the case. However, we recently took an opportunity to step back and
When trends emerge in marketing, it seems like everybody wants to climb aboard the bandwagon. Typically, a few practitioners excel, while many find out that
There always seems to be someone selling the latest snake oil online. This past week I came across the term ‘hybrid marketing’ twice. Despite the
You’ve known it for months – that sneaking suspicion, the voice in the back of your head that is repeatedly drowned out by competing priorities.