Maximizing Campaign ROI Begins with a Solid Foundation – the Database
In today’s competitive and highly targeted markets, getting your contact list/database right is more crucial than ever to generate leads. Marketing campaigns are only as
Creating a Database for Account Penetration
How do most marketers create a database? Do they go off and order a big pull of account based marketing data or purchase a list
Why is Data Hygiene Important in Marketing?
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the
Engage your target market with these types of survey research
Wouldn’t it be great if you could get inside the heads of your target audience – to understand their current situation, their motivators, what keeps
Are you being crushed by the marketing stack?
Marketers today have a tech solution for every day of the week. However, according to a recent consulting research study from Forrester, only 23 percent
“Security Marketing Disconnect”: New white paper reveals IT industry insights for B2B marketers
At SimplyDIRECT, our expertise usually flows directly to our clients, as should be the case. However, we recently took an opportunity to step back and
Account-Based Marketing: Considerations for B2B marketers from an ABM veteran
When trends emerge in marketing, it seems like everybody wants to climb aboard the bandwagon. Typically, a few practitioners excel, while many find out that
Hybrid marketing: The missing keystone?
There always seems to be someone selling the latest snake oil online. This past week I came across the term ‘hybrid marketing’ twice. Despite the
Big Data, Big Headaches
The marketing promise of big data is dazzling, but the reality is overwhelming. ‘Big data’ isn’t a nice little feature that we can effortlessly add
3 Advanced Targeting Tips for Your Unique B2B Program
You’ve known it for months – that sneaking suspicion, the voice in the back of your head that is repeatedly drowned out by competing priorities.
Intent Data 101 and Demand Generation 2.0
The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.”