Align Once, Measure Twice: Success Metrics for Marketing and Sales Teams
Sometimes I say to myself, “Our work is never done, and that is half the fun!” Those of us in marketing or sales roles must
5 Specific Ways to Guarantee Alignment Between Marketing and Sales
“Sales is calling all the shots on marketing strategy.” Does this sound familiar? In the collaborative dynamic between sales and marketing, there should be a
How to Craft the Right Pitch with Research-Based Selling
With our proprietary research-based selling methodology, your target audience actually tells you how to sell to them. You can get right to the point without wasting anyone’s time because you know what is important to the prospect and you can easily craft a pitch that demonstrates how your solution would fill their needs.
3 Ways to Tighten Up your Sales Enablement Process
Is your company’s sales enablement process as effective as it could be? Think about it — how often do you hear about a lead that
Cultivating multiple touch points and exposures to drive sales
“The Rule of 7” is one of the oldest concepts in Marketing. It says that it takes seven exposures on average for a message to
Creative ways to incorporate data insights into a sales training
A picture may be worth a thousand words, but data can have the opposite effect. We continuously hear that this is the age of Big