Using Customer-Related Content to Drive Demand
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Why is Data Hygiene Important in Marketing?
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution everything but what is at
Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the
Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Online Lead Generation: Not All Leads are Created Equal
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,
How SimplyDIRECT Can Inform Your Marketing Plan
Chances are, especially given the current business environment, your marketing plan has changed, or it needs to change.
On-Demand Data: The Most Accurate Data Possible
With so many of our workforce currently laid off or furloughed, are you confident your marketing data is up-to-date? Chances are it’s not, if the
Building the (Near) Perfect Database
You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be going
Three Steps to Revive Dormant Leads
Leads who are no longer responding to marketing tactics might seem like dead-ends. If they never progress beyond their initial opt-in (when they downloaded a white paper or attended a webinar), do you scrap these names and start over? At SimplyDIRECT, we don’t think so.
How to Craft the Right Pitch with Research-Based Selling
With our proprietary research-based selling methodology, your target audience actually tells you how to sell to them. You can get right to the point without wasting anyone’s time because you know what is important to the prospect and you can easily craft a pitch that demonstrates how your solution would fill their needs.
How to Enable More Effective Prospecting
What if you didn’t have to try so hard to explain to an admin (or voicemail system) why you should be put through (or have your call returned)? What if when you actually catch your target prospect on the phone, you didn’t get brushed off quickly
Taking ABM to the Next Level: How surveying your target audience enables 1:1 marketing
“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So
Persona Creation for More Targeted Prospecting
ABM uses persona creation to help you and your sales team to focus on your ideal audience and what matters to them. An organization doesn’t take actions, make decisions, or engage in conversations – it’s the people within those organizations who do these things. You can count on a buyer to bring their personalities, their perspectives, and their biases to the decision-making process.
Engage your target market with these types of survey research
Wouldn’t it be great if you could get inside the heads of your target audience – to understand their current situation, their motivators, what keeps
Make market segmentation more meaningful with psychographics
Common approaches to market segmentation include classifying the target audience by industry, geography, company size, or persona. These market segmentation methods don’t set you apart
B2B marketing: targeting the intersection of your offering and your audience’s needs
According to Marketing-Schools.org, “it’s important for B2B marketers to understand their clients’ needs before implementing any marketing or advertising tactic. In consumer marketing, an effective
Database marketing: the foundation for campaign success
Database marketing — you have probably heard the term, but what exactly does it mean? As opposed to the shotgun approach, where you blast