Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that effective business planning is essential for success. Any business plan should include a robust marketing strategy with its own set
Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans. So, with everything going on right now with the post-pandemic economy, changing administrations, rapidly-evolving technologies, etc.,
How to Craft the Right Pitch with Research-Based Selling
With our proprietary research-based selling methodology, your target audience actually tells you how to sell to them. You can get right to the point without wasting anyone’s time because you know what is important to the prospect and you can easily craft a pitch that demonstrates how your solution would fill their needs.
Database marketing: the foundation for lead gen campaign success
Database marketing — you have probably heard the term, but what exactly does it mean? As opposed to the approach of blasting out the same
What Does Integrated Marketing Really Mean for Your Business?
Marketing typically balances testing new strategies with sticking with what works. There’s always a shiny new object in the form of a marketing channel, buzzword,
4 Email Campaign Ideas for Lead Nurturing
Does it seem like your sales ready leads fall through the cracks, despite your best efforts at conversion? An effective lead nurturing process is a
Maximizing Campaign ROI Begins with a Solid Foundation – the Database
In today’s competitive and highly targeted markets, getting your contact list/database right is more crucial than ever to generate leads. Marketing campaigns are only as
Creating a Database for Account Penetration
How do most marketers create a database? Do they go off and order a big pull of account based marketing data or purchase a list
Why is Data Hygiene Important in Marketing?
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Maximize Marketing Productivity Using These Collaboration Tools
Excessive meetings. Missed deadlines. Emergency fire drills. Conflicting direction. Do any of these scenarios sound familiar? At best, an enterprise marketing department has a lot
How to Target the Right Accounts First
How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider
Align Once, Measure Twice: Success Metrics for Marketing and Sales Teams
Sometimes I say to myself, “Our work is never done, and that is half the fun!” Those of us in marketing or sales roles must
5 Specific Ways to Guarantee Alignment Between Marketing and Sales
“Sales is calling all the shots on marketing strategy.” Does this sound familiar? In the collaborative dynamic between sales and marketing, there should be a
Improving Lead Follow-up and Conversion
If your company is like most, chances are it expends significant resources on B2B lead generation, and you need to ensure that you are maximizing
How to Engage Senior IT Decision Makers
We’ve heard this a million times when doing advanced lead generation campaigns: appeal to human instincts. Don’t think of your prospects as monolithic automatons. So even when trying
Using Customer-Related Content to Drive Demand
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Online Lead Generation: Not All Leads are Created Equal
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,