4 Email Campaign Ideas for Lead Nurturing
Does it seem like your sales ready leads fall through the cracks, despite your best efforts at conversion? An effective lead nurturing process is a
Does it seem like your sales ready leads fall through the cracks, despite your best efforts at conversion? An effective lead nurturing process is a
In today’s competitive and highly targeted markets, getting your contact list/database right is more crucial than ever to generate leads. Marketing campaigns are only as
How do most marketers create a database? Do they go off and order a big pull of account based marketing data or purchase a list
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Excessive meetings. Missed deadlines. Emergency fire drills. Conflicting direction. Do any of these scenarios sound familiar? At best, an enterprise marketing department has a lot
How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider
Sometimes I say to myself, “Our work is never done, and that is half the fun!” Those of us in marketing or sales roles must
“Sales is calling all the shots on marketing strategy.” Does this sound familiar? In the collaborative dynamic between sales and marketing, there should be a
If your company is like most, chances are it expends significant resources on B2B lead generation, and you need to ensure that you are maximizing
We’ve heard this a million times when doing advanced lead generation campaigns: appeal to human instincts. Don’t think of your prospects as monolithic automatons. So even when trying
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
Your customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,
Chances are, especially given the current business environment, your marketing plan has changed, or it needs to change. At the very highest level, your
With so many of our workforce currently laid off or furloughed, are you confident your marketing data is up-to-date? Chances are it’s not, if
You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be going