How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider
Sometimes I say to myself, “Our work is never done, and that is half the fun!” Those of us in marketing or sales roles must
“Sales is calling all the shots on marketing strategy.” Does this sound familiar? In the collaborative dynamic between sales and marketing, there should be a
We’ve heard this a million times when doing advanced lead generation campaigns: appeal to human instincts. Don’t think of your prospects as monolithic automatons. So even when trying
Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
Your customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,
Leads who are no longer responding to marketing tactics might seem like dead-ends. If they never progress beyond their initial opt-in (when they downloaded a white paper or attended a webinar), do you scrap these names and start over? At SimplyDIRECT, we don’t think so.
With our proprietary research-based selling methodology, your target audience actually tells you how to sell to them. You can get right to the point without wasting anyone’s time because you know what is important to the prospect and you can easily craft a pitch that demonstrates how your solution would fill their needs.
“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So