Leads who are no longer responding to marketing tactics might seem like dead-ends. If they never progress beyond their initial opt-in (when they downloaded a white paper or attended a webinar), do you scrap these names and start over? At SimplyDIRECT, we don’t think so.
With our proprietary research-based selling methodology, your target audience actually tells you how to sell to them. You can get right to the point without wasting anyone’s time because you know what is important to the prospect and you can easily craft a pitch that demonstrates how your solution would fill their needs.
What if you didn’t have to try so hard to explain to an admin (or voicemail system) why you should be put through (or have your call returned)? What if when you actually catch your target prospect on the phone, you didn’t get brushed off quickly
“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So
ABM uses persona creation to help you and your sales team to focus on your ideal audience and what matters to them. An organization doesn’t take actions, make decisions, or engage in conversations – it’s the people within those organizations who do these things. You can count on a buyer to bring their personalities, their perspectives, and their biases to the decision-making process.
Wouldn’t it be great if you could get inside the heads of your target audience – to understand their current situation, their motivators, what keeps
Common approaches to market segmentation include classifying the target audience by industry, geography, company size, or persona. These market segmentation methods don’t set you apart
According to Marketing-Schools.org, “it’s important for B2B marketers to understand their clients’ needs before implementing any marketing or advertising tactic. In consumer marketing, an effective
Database marketing — you have probably heard the term, but what exactly does it mean? As opposed to the shotgun approach, where you blast the
As a company grows, it must adapt new engagement strategies to fill and sustain a pipeline that grows along with it. As a result of
Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics
Marketing moves at a lightning pace and the metrics we use to measure it seem to evolve just as quickly. It’s easy to fall into
B2B marketing can get pretty robotic. When you adopt the mindset of selling to businesses, it can be easy to de-humanize the process and focus
Marketing is a fine balance between testing new strategies and sticking with what works. There’s always a shiny new object in the form of a
Imagine discovering a pool of prospects just about to click the buy button on a product or service similar to yours. That would be quite
In any business, there are a lot of boxes that need to be checked: processing payroll, paying taxes, hiring staff. These are non-negotiable tasks. A
Content marketing has become one of the most common ways to generate leads for your business – but is it effective? According to Content Marketing
Marketers today have a tech solution for every day of the week. However, according to a recent consulting research study from Forrester, only 23 percent
