Cultivating multiple touch points and exposures to drive sales
“The Rule of 7” is one of the oldest concepts in Marketing. It says that it takes seven exposures on average for a message to
“The Rule of 7” is one of the oldest concepts in Marketing. It says that it takes seven exposures on average for a message to
At SimplyDIRECT, our expertise usually flows directly to our clients, as should be the case. However, we recently took an opportunity to step back and
Some days, working in marketing can feel like drinking from a fire hose. Other days, you’re not sure which fire to put out first. Whichever
When trends emerge in marketing, it seems like everybody wants to climb aboard the bandwagon. Typically, a few practitioners excel, while many find out that
A picture may be worth a thousand words, but data can have the opposite effect. We continuously hear that this is the age of Big
There always seems to be someone selling the latest snake oil online. This past week I came across the term ‘hybrid marketing’ twice. Despite the
The marketing promise of big data is dazzling, but the reality is overwhelming. ‘Big data’ isn’t a nice little feature that we can effortlessly add
You’ve known it for months – that sneaking suspicion, the voice in the back of your head that is repeatedly drowned out by competing priorities.
The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.”
One of the most exciting and challenging aspects of marketing is the variety of activities that falls within its umbrella. Marketing holds something for everyone,
Personas play a crucial role in creating targeted content At some point you have probably created a buyer persona – a description or definition of
In Marketing We Trust? It’s the job of the sales rep to close the deal, but that’s a whole lot easier if the marketing team
Empower sales without burning them out! Wow, is there ever enough time in any marketer’s day to get everything done? Everybody is going to have
Are you reliant on hair-on-fire marketing? If your efforts to gain the attention of prospects relies on over-the-top attention-grabbers, shock graphics or in-your-face claims and
Getting beyond talk to closing the sale There’s nothing like a good old fashioned face-to-face meeting with a prospect to close a sale. At least
Case Study: How Genwi gained market traction with prospect surveys The market for marketing technology is hot, expected to generate $32 billion in 2016 for
Content Marketing: Seeing What Sticks? There’s plenty of commentary about content marketing available these days. That’s probably due in part to the fact that many
Ad Blocking impact on B2B marketing Advertisers may just about have hit the limit on what consumers are willing to tolerate in web and mobile