Content Mapping for Content Marketing and Conversion
In any business, there are a lot of boxes that need to be checked: processing payroll, paying taxes, hiring staff. These are non-negotiable tasks. A
How to Drive Lead Generation through Content Marketing
Content marketing has become one of the most common ways to generate leads for your business – but is it effective? According to Content Marketing
Cultivating multiple touch points and exposures to drive sales
“The Rule of 7” is one of the oldest concepts in Marketing. It says that it takes seven exposures on average for a message to
“Security Marketing Disconnect”: New white paper reveals IT industry insights for B2B marketers
At SimplyDIRECT, our expertise usually flows directly to our clients, as should be the case. However, we recently took an opportunity to step back and
6 quick wins for every marketer
Some days, working in marketing can feel like drinking from a fire hose. Other days, you’re not sure which fire to put out first. Whichever
Account-Based Marketing: Considerations for B2B marketers from an ABM veteran
When trends emerge in marketing, it seems like everybody wants to climb aboard the bandwagon. Typically, a few practitioners excel, while many find out that
Creative ways to incorporate data insights into a sales training
A picture may be worth a thousand words, but data can have the opposite effect. We continuously hear that this is the age of Big
Hybrid marketing: The missing keystone?
There always seems to be someone selling the latest snake oil online. This past week I came across the term ‘hybrid marketing’ twice. Despite the
Big Data, Big Headaches
The marketing promise of big data is dazzling, but the reality is overwhelming. ‘Big data’ isn’t a nice little feature that we can effortlessly add
3 Advanced Targeting Tips for Your Unique B2B Program
You’ve known it for months – that sneaking suspicion, the voice in the back of your head that is repeatedly drowned out by competing priorities.
Intent Data 101 and Demand Generation 2.0
The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.”
Marketing technology: 4 ways to sort through the fray and find the right vendor for you
One of the most exciting and challenging aspects of marketing is the variety of activities that falls within its umbrella. Marketing holds something for everyone,
Personas play a crucial role in creating targeted content
Personas play a crucial role in creating targeted content At some point you have probably created a buyer persona – a description or definition of
In Marketing We Trust?
In Marketing We Trust? It’s the job of the sales rep to close the deal, but that’s a whole lot easier if the marketing team
Empower sales without burning them out!
Empower sales without burning them out! Wow, is there ever enough time in any marketer’s day to get everything done? Everybody is going to have
Are you reliant on hair-on-fire marketing?
Are you reliant on hair-on-fire marketing? If your efforts to gain the attention of prospects relies on over-the-top attention-grabbers, shock graphics or in-your-face claims and
Getting beyond talk to closing the sale
Getting beyond talk to closing the sale There’s nothing like a good old fashioned face-to-face meeting with a prospect to close a sale. At least
Case Study: How Genwi gained market traction with prospect surveys
Case Study: How Genwi gained market traction with prospect surveys The market for marketing technology is hot, expected to generate $32 billion in 2016 for