Value Based B2B Marketing Requires Good Leads
What’s your company’s tolerance level for experimentation and learning through failure? If you’re a client of VaynerMedia, it must be really high, based on a
What’s your company’s tolerance level for experimentation and learning through failure? If you’re a client of VaynerMedia, it must be really high, based on a
Analytics investments need a little analysis Raise your hand if you haven’t felt any pressure regarding marketing analytics. With so much money being invested in
Breaking the Middle Market out of SMB The term SMB is easy to visualize, easy to talk about, but not so easy to market to.
Blind faith in social media marketing? It seems as though everybody in marketing intuitively knows that social media is where it’s at if you want
Realigning sales funnel assumptions Is it time to discard the traditional sales funnel? A newly published Harvard Business Review article, “What Salespeople Need to Know
Survey says: Customer surveys top marketer list The August 2015 CMO survey report finds that online customer surveys are the top technique used by marketers
How prospect surveys aided Apperian in refining target market Gaining a deeper understanding of customer characteristics is critical in order to effectively drive future marketing
Recharging Dormant Leads What do you do with dead-end leads? I’m talking about those leads who go dormant after the initial “opt in” engagement. At
Your digital assets aren’t generating worthwhile inquiries and purchased lists aren’t proving their value. What’s going on? Let’s review some common problems. I’ve fashioned this
Can You Predict the Buyer’s Intent? When you look through your lists of prospects do you sometimes wish for a magical net to capture those
Even though marketers collect copious amounts of first-party data, most find they need more in order to optimize their digital marketing strategies. In fact, in
Are You Cultivating Lookalike Targets You may be sitting on a finely tuned, high value prospect database that with care and attention delivers on marketing
Will digital content lose the human touch? The forces of automation and the non-stop demand for more and more content may be leading us in
Just who is making the purchasing decisions these days may surprise you. If your business is focusing on grabbing the attention of the CEO and
What Makes Infographics Compelling In today’s world, most of the people we want to deliver our messages to are overwhelmed by content and often using
Is Video Content Topping B2B Marketing Priorities? Some say video content is by far the most effective way to connect with B2B buyers at all
Forget about customer relationship management; these days it’s all about the customer experience, some say. No, forget about experience, it’s all about customer engagement, others
SimplyDIRECT Cited as a Top ABM Resource It’s always nice to be recognized for doing your job, particularly when you weren’t seeking any particular accolade.