Transforming from Cost Center to Revenue Generator
Transforming from Cost Center to Revenue Generator Marketing is viewed almost equally today as both a cost center and a revenue driver according to a
Transforming from Cost Center to Revenue Generator Marketing is viewed almost equally today as both a cost center and a revenue driver according to a
What’s a lead worth to you? Cost-per-lead (CPL) is a time-honored metric for evaluating generation of sales prospects. But it doesn’t measure the value of
Channel flipping Choosing marketing channels is increasingly like clicking the cable TV remote in hopes you’ll land on the best offering amongst a proliferation of
Account Based Marketing- the Next Big Thing (again)? There’s a lot of buzz about Account Based Marketing (ABM) being one of the biggest revenue drivers
Research from Forrester last year reveals that B2B buyers are frustrated by what they perceive from vendors as an utter lack of understanding regarding their
Research from Forrester last year reveals that B2B buyers are frustrated by what they perceive from vendors as an utter lack of understanding regarding their
Research from Forrester last year reveals that B2B buyers are frustrated by what they perceive from vendors as an utter lack of understanding regarding their
Gatepoint Research has published a new brief for marketers of big data solutions, based on insights from aggregated survey results of target buyers. The findings
Simon Sinek’s hugely popular TED Talk, How great leaders inspire action (over 21 million views to date), has considerable implications for marketers who want to
This two-part series is focused on how to best leverage the power that a thoughtfully-designed survey has to communicate with a target audience. To recap,
Here at SimplyDIRECT we appreciate the power that a thoughtfully-designed survey has to communicate with a target audience. The purpose of a prospect survey (survey-based
With the possibilities enabled by technology, today’s world is inherently more complex than even a few decades ago. In this digital business context, organizations are
Gartner’s recent survey[i] of Tech buyers asked them about their willingness to share contact details with vendors via landing pages and the like. Survey results
One of the most visible and highest-risk issues organizations face today is that of IT security– a point dramatically underscored recently by the Sony
The internet has fundamentally changed how buyers buy and, subsequently, how marketers market. Today’s buyers are firmly in charge of their own buying journey, completing
At SimplyDIRECT we love efficiency, but only when it’s paired with, effectiveness. Consequently, we’re all about creating a B2B marketing process that returns value in
One thing becomes clear when reading across the multitude of prognostications for 2015 marketing trends: 2015 is set to be the year of ‘humanized’ marketing.
Being a company that (among other things) develops prospect surveys, we’re in the business of asking questions. And so it stands to reason that we’re