Why is Data Hygiene Important in Marketing?
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Using Customer-Related Content to Drive Demand
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the
Online Lead Generation: Not All Leads are Created Equal
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,
Support Your ABM Campaign with a Research-Based Survey — Five Key Steps
When you take an account-based marketing (ABM) approach, you’re looking at each individual target account as its own highly specialized marketing opportunity. This might seem
Lead nurturing with content at any stage of the buyers journey
To ensure your messages stand out, create timely and relevant content that aligns with stages of the buyer’s journey.
Steal These 4 Tactics for Your Account-Based Marketing Strategy
B2B marketing can get pretty robotic. When you adopt the mindset of selling to businesses, it can be easy to de-humanize the process and focus
What Does Integrated Marketing Really Mean for Your Business?
Marketing is a fine balance between testing new strategies and sticking with what works. There’s always a shiny new object in the form of a
Content Mapping for Content Marketing and Conversion
In any business, there are a lot of boxes that need to be checked: processing payroll, paying taxes, hiring staff. These are non-negotiable tasks. A
4 Email Campaign Ideas for Lead Nurturing
Do you ever feel like your sales leads fall through the cracks, despite your best efforts at conversion? An effective lead nurturing process is proven
How to Drive Lead Generation through Content Marketing
Content marketing has become one of the most common ways to generate leads for your business – but is it effective? According to Content Marketing