Why is Data Hygiene Important in Marketing?
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
Using Customer-Related Content to Drive Demand
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans as it is. So, with everything going on right now with the pandemic and the
The Future of Marketing is About Trust
Admittedly, I don’t get a lot of the new world of communication. I notice my brother putting a post on Facebook about the status of
How to Reach Decision Makers
Marketing is often given mixed messages about what’s expected. Demand generation – creating a flow of leads – is not the same as the goal
Finding Target Account Decision Makers
What is a decision maker? We all make decisions. Thousands and thousands every day. What clothes to wear. Pick up the toothbrush first or the
Account Penetration: Going in Cold
Account penetration is often the first step in the long, long process of making a B2B sale. Where would you prefer to start? Your own
Succeeding at B2B sales …and High School Dating
I have a confession to make. When I was in high school I was a total nerd, devoid of social skills. It was just my
Ideas that Generate Compelling Content and Good Leads
Let me guess: your job requires you to come up with a string of ideas to “grab” IT decision makers, and you’ve run out of
How a 40 Year Old Start-up Builds a Prospect List
Often the best answers are found from within. This is particularly true with mature organizations. Somewhere, someone has faced the same challenges you have, has