Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that effective business planning is essential for success. Any business plan should include a robust marketing strategy with its own set
Savvy business owners know that effective business planning is essential for success. Any business plan should include a robust marketing strategy with its own set
Your customers are busy and have limited attention spans. So, with everything going on right now with the post-pandemic economy, changing administrations, rapidly-evolving technologies, etc.,
In today’s competitive and highly targeted markets, getting your contact list/database right is more crucial than ever to generate leads. Marketing campaigns are only as
How do most marketers create a database? Do they go off and order a big pull of account based marketing data or purchase a list
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Admittedly, I don’t get a lot of the new world of communication. I notice my brother putting a post on Facebook about the status of
Marketing is often given mixed messages about what’s expected. Demand generation – creating a flow of leads – is not the same as the goal
What is a decision maker? We all make decisions. Thousands and thousands every day. What clothes to wear. Pick up the toothbrush first or the
Account penetration is often the first step in the long, long process of making a B2B sale. Where would you prefer to start? Your own
I have a confession to make. When I was in high school I was a total nerd, devoid of social skills. It was just my
Let me guess: your job requires you to come up with a string of ideas to “grab” IT decision makers, and you’ve run out of
Often the best answers are found from within. This is particularly true with mature organizations. Somewhere, someone has faced the same challenges you have, has
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