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Do you remember the line from Rudyard Kipling’s epic poem, “If”? “… if you can keep your head when all around you people are losing theirs and blaming you for it?” In one of our recent surveys we asked, “What is the most disturbing trend you’ve noticed in the past year?” And the top answer? [...]
We’ve heard this a million times when doing marketing campaigns: appeal to human instincts. Don’t think of your prospects as monolithic automatons. So even when trying to reach that super senior executive in that big, impenetrable key account, keep in mind that he or she gets up every morning, spills coffee, gets grunted at [...]
How do most marketers create a database? Does the marketer go off and simply order a big pull of data or purchases a list and hopes that these yummy target accounts are represented. To load the sales funnel with these accounts is actually an easier task that simply hoping that you’ve gotten lucky when [...]
Every marketer or marketing organization has a list of target accounts they’d like to penetrate. You’re likely to have heard these Holy Grail accounts described, often by the head of your marketing organization. “Our system would be perfect for an e-Commerce company with over 1,000 accounts, or a company that processes a lot of credit [...]
I heard it again last night. I was attending a marketing meeting, but this time it was a meeting of volunteers whose mission was to recruit physicians for a local free medical clinic. “Let’s try social media!” was the theme of the meeting, to be led by a consultant/expert/goodhearted soul. Nevermind that half of the [...]
I’ve been guilty of doing way too much spearfishing in my career. But, my God, does it work! You draw up a list of the tastiest accounts you’d like to have, the ones that have it all: marquee value, deep pockets, they align with what you know makes a happy, long-term, reference account, etc… and [...]
SimplyDIRECT helps you identify, engage and qualify prospects with maximum precision through custom database building and survey-based lead generation. We’re on the cutting edge of account-based marketing. SimplyDIRECT was early to recognize that marketers can’t afford a shotgun approach to prospecting—it’s inefficient and costly. Our account-based approach focuses on the right contacts, in the right [...]
