Research-Based Selling

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How would you describe Marketing's pipeline generation efforts in your company?

How Can Marketing Create Pipeline Opportunities?Leads from events and advertisingLot's of contacts, few qualified leadsWell qualified leads but low conversion ratesAwesome!



Research-Based Selling

Research-Based Selling
Using Survey Intelligence
for Sales Advantage

I get pitched by a lot of salespeople. A LOT. Many of them come unprepared, robotically explaining what they’re selling, instead of asking about my needs. The worst are those who don’t know anything about me or my company. It’s really insulting and ineffective.