Research

Stay on Top of Market Trends, Tech Innovation and Thought Leadership

Our B2B marketing experts keep you informed through white papers, reports and other valuable content.

Why Survey-Based Demand Generation Marketing from SimplyDIRECT Works

5 Ways SimplyDIRECT Surveys work. In an increasingly crowded B2B marketing landscape, getting your message in front of the right people—and sparking meaningful engagement—has never been more challenging. That’s where SimplyDIRECT’s survey-based demand generation services stand out.

Unlocking Revenue Growth with Survey-Based Demand Generation

In today’s crowded B2B SaaS marketplace, driving revenue depends on more than just generating leads. It’s about attracting the right leads. Traditional methods like social media ads, email drips, and digital campaigns often deliver diminishing returns. To stand out, companies need more innovative and targeted marketing strategy approaches.

Cut Through the Noise with Survey-Based Demand Generation

Tired of chasing cold leads that go nowhere? Discover a smarter way to fill your pipeline with decision-maker insights that fuel both sales and marketing. Our proven 5-step approach combines market research with personalized outreach—giving you qualified leads, rich data, and real results. Download the guide to see how survey-based demand generation can transform your go-to-market strategy.

Creating a Great Survey for Sales Outreach & Value Generation

This guide from SimplyDIRECT explores how strategically crafted surveys can drive smarter sales outreach and foster meaningful customer engagement. Learn how to gather actionable insights, position your company as a thought leader, and create trust-based conversations that convert.

Marketing Trends Report: What Works During Uncertain Economic Times

Discover what’s actually working in B2B marketing during economic uncertainty. This data-packed report reveals proven strategies top marketers are using to drive results—even on tighter budgets.

Account-Based Marketing Trends

What’s it really like working out there in today’s marketing environment? SimplyDIRECT’s updated ‘My Life as a Marketer’ survey results reflect responses from top executives aggregated from 2022.

PERSONALIZATION: Why does it matter?

It’s the trendy buzzword for sales influencers these days, but the truth is there’s nothing new or trendy about personalizing your marketing and sales outreach. Buyers are more willing to listen if they see you took the time to get to know them!

SALES IS HARD. MARKETING IS HARD.

Typically, a seller goes into a prospective customer discussion blind. There is a great deal of information they don’t know. Common practice for some businesses is to start sales outreach with a qualification call.

Intelligent Sales Leads: Are you buying leads, or just a list?

How does your lead generation vendor define a “lead”?

On-Demand Data: The Most Accurate Data Possible

Are you confident your marketing data is up-to-date? Chances are it’s not, if the list you bought was developed prior to COVID-19.

Generate Leads in 5 Easy Steps

SimplyDIRECT can help you create a new path forward despite current market conditions. Learn how to generate leads in 5 easy steps.

Intent Data: Rocket Fuel

SimplyDirect Intent Informed Surveys generate more urgent leads. 2.5X more likely to respond “call now” or “email me now”.

Emerging Solutions Buying Trends: IT Service Management

Why do people buy an IT Service Management solution? What are they looking for from an ITSM vendor? As a sales research company, we’ve collected surveys from hundreds of professionals, asking them these questions. This thought leadership report is part of a series of sales intelligence guides, drawn from survey intelligence gathered on behalf of our clients who offer ITSM solutions