New Gatepoint Research Data Sponsored by Aventi Group Sheds Light on Priorities and Challenges Shaping Product Marketing and GTM Strategies

A new survey conducted by Gatepoint Research and sponsored by Aventi Group, Silicon Valley’s premier on-demand product marketing agency, reveals the top priorities and most pressing obstacles facing Go-to-Market (GTM) initiatives this year within global B2B technology enterprises. The data correlates with top business challenges identified in 2021, from limited staffing resources to higher pressure to launch in-demand products.