Improving Lead Follow-up and Conversion
If your company is like most, chances are it expends significant resources on B2B lead generation, and you need to ensure that you are maximizing
How to Engage Senior IT Decision Makers
We’ve heard this a million times when doing advanced lead generation campaigns: appeal to human instincts. Don’t think of your prospects as monolithic automatons. So even when trying
Using Customer-Related Content to Drive Demand
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Online Lead Generation: Not All Leads are Created Equal
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,
How SimplyDIRECT Can Inform Your Marketing Plan
Chances are, especially given the current business environment, your marketing plan has changed, or it needs to change. At the very highest level, your
On-Demand Data: The Most Accurate Data Possible
With so many of our workforce currently laid off or furloughed, are you confident your marketing data is up-to-date? Chances are it’s not, if
Building the (Near) Perfect Database
You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be going
Three Steps to Revive Dormant Leads
Leads who are no longer responding to marketing tactics might seem like dead-ends. If they never progress beyond their initial opt-in (when they downloaded a white paper or attended a webinar), do you scrap these names and start over? At SimplyDIRECT, we don’t think so.
How to Enable More Effective Prospecting
What if you didn’t have to try so hard to explain to an admin (or voicemail system) why you should be put through (or have your call returned)? What if when you actually catch your target prospect on the phone, you didn’t get brushed off quickly
Taking ABM to the Next Level: How surveying your target audience enables 1:1 marketing
“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So
Engage your target market with these types of survey research
Wouldn’t it be great if you could get inside the heads of your target audience – to understand their current situation, their motivators, what keeps
Make market segmentation more meaningful with psychographics
Common approaches to market segmentation include classifying the target audience by industry, geography, company size, or persona. These market segmentation methods don’t set you apart
How to Manage the Chaos of Marketing Metrics
As a company grows, it must adapt new engagement strategies to fill and sustain a pipeline that grows along with it. As a result of
A Crash Course in Account-Based Marketing Website Metrics
Account-based marketing isn’t a new concept, but it’s being implemented in new ways – especially in the context of digital marketing. Measurement of these tactics
Four Ways to Make Your Marketing Metrics Matter
Marketing moves at a lightning pace and the metrics we use to measure it seem to evolve just as quickly. It’s easy to fall into
Steal These 4 Tactics for Your Account-Based Marketing Strategy
B2B marketing can get pretty robotic. When you adopt the mindset of selling to businesses, it can be easy to de-humanize the process and focus
Shorten Your Sales Funnel with Intent-Based Marketing
Imagine discovering a pool of prospects just about to click the buy button on a product or service similar to yours. That would be quite
Content Mapping for Content Marketing and Conversion
In any business, there are a lot of boxes that need to be checked: processing payroll, paying taxes, hiring staff. These are non-negotiable tasks. A