Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that effective business planning is essential for success. Any business plan should include a robust marketing strategy with its own set
Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans. So, with everything going on right now with the post-pandemic economy, changing administrations, rapidly-evolving technologies, etc.,
Database marketing: the foundation for lead gen campaign success
Database marketing — you have probably heard the term, but what exactly does it mean? As opposed to the approach of blasting out the same
What Does Integrated Marketing Really Mean for Your Business?
Marketing typically balances testing new strategies with sticking with what works. There’s always a shiny new object in the form of a marketing channel, buzzword,
3 Ways to Tighten Up Your Sales Enablement Process
Is your company’s sales enablement process as effective as it could be? Think about it — how often do you hear about a lead that
Maximizing Campaign ROI Begins with a Solid Foundation – the Database
In today’s competitive and highly targeted markets, getting your contact list/database right is more crucial than ever to generate leads. Marketing campaigns are only as
Creating a Database for Account Penetration
How do most marketers create a database? Do they go off and order a big pull of account based marketing data or purchase a list
Why is Data Hygiene Important in Marketing?
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Maximize Marketing Productivity Using These Collaboration Tools
Excessive meetings. Missed deadlines. Emergency fire drills. Conflicting direction. Do any of these scenarios sound familiar? At best, an enterprise marketing department has a lot
How to Target the Right Accounts First
How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider
New Gatepoint Research Data Sponsored by Aventi Group Sheds Light on Priorities and Challenges Shaping Product Marketing and GTM Strategies
A new survey conducted by Gatepoint Research and sponsored by Aventi Group, Silicon Valley’s premier on-demand product marketing agency, reveals the top priorities and most pressing
Using Customer-Related Content to Drive Demand
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Online Lead Generation: Not All Leads are Created Equal
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,
How SimplyDIRECT Can Inform Your Marketing Plan
Chances are, especially given the current business environment, your marketing plan has changed, or it needs to change. At the very highest level, your
On-Demand Data: The Most Accurate Data Possible
With so many of our workforce currently laid off or furloughed, are you confident your marketing data is up-to-date? Chances are it’s not, if
Building the (Near) Perfect Database
You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be going
Three Steps to Revive Dormant Leads
Leads who are no longer responding to marketing tactics might seem like dead-ends. If they never progress beyond their initial opt-in (when they downloaded a white paper or attended a webinar), do you scrap these names and start over? At SimplyDIRECT, we don’t think so.