How to Target the Right Accounts First
How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider
Align Once, Measure Twice: Success Metrics for Marketing and Sales Teams
Sometimes I say to myself, “Our work is never done, and that is half the fun!” Those of us in marketing or sales roles must
How SimplyDIRECT Can Inform Your Marketing Plan
Chances are, especially given the current business environment, your marketing plan has changed, or it needs to change. At the very highest level, your
On-Demand Data: The Most Accurate Data Possible
With so many of our workforce currently laid off or furloughed, are you confident your marketing data is up-to-date? Chances are it’s not, if
Creative ways to incorporate data insights into a sales training
A picture may be worth a thousand words, but data can have the opposite effect. We continuously hear that this is the age of Big
Big Data, Big Headaches
The marketing promise of big data is dazzling, but the reality is overwhelming. ‘Big data’ isn’t a nice little feature that we can effortlessly add
Intent Data 101 and Demand Generation 2.0
The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.”
Marketing technology: 4 ways to sort through the fray and find the right vendor for you
One of the most exciting and challenging aspects of marketing is the variety of activities that falls within its umbrella. Marketing holds something for everyone,