What Does Integrated Marketing Really Mean for Your Business?
Marketing typically balances testing new strategies with sticking with what works. There’s always a shiny new object in the form of a marketing channel, buzzword,
4 Email Campaign Ideas for Lead Nurturing
Does it seem like your sales ready leads fall through the cracks, despite your best efforts at conversion? An effective lead nurturing process is a
Market Segmentation and Relevant Messaging: Keys to Effective Marketing
Marketing becomes effective when you connect on a personal level; by referencing your prospect’s name, their job, their industry, and their pain. The closer you can get to the individual, the greater chance you’ll have of using the right messaging to strike a nerve and get a response.
How SimplyDIRECT Can Inform Your Marketing Plan
Chances are, especially given the current business environment, your marketing plan has changed, or it needs to change. At the very highest level, your
On-Demand Data: The Most Accurate Data Possible
With so many of our workforce currently laid off or furloughed, are you confident your marketing data is up-to-date? Chances are it’s not, if
Building the (Near) Perfect Database
You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be going
Three Steps to Revive Dormant Leads
Leads who are no longer responding to marketing tactics might seem like dead-ends. If they never progress beyond their initial opt-in (when they downloaded a white paper or attended a webinar), do you scrap these names and start over? At SimplyDIRECT, we don’t think so.
How to Enable More Effective Prospecting
What if you didn’t have to try so hard to explain to an admin (or voicemail system) why you should be put through (or have your call returned)? What if when you actually catch your target prospect on the phone, you didn’t get brushed off quickly
Taking ABM to the Next Level: How surveying your target audience enables 1:1 marketing
“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So
How to Drive Lead Generation through Content Marketing
Content marketing has become one of the most common ways to generate leads for your business – but is it effective? According to Content Marketing