Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans. So, with everything going on right now with the post-pandemic economy, changing administrations, rapidly-evolving technologies, etc.,
Your customers are busy and have limited attention spans. So, with everything going on right now with the post-pandemic economy, changing administrations, rapidly-evolving technologies, etc.,
With our proprietary research-based selling methodology, your target audience actually tells you how to sell to them. You can get right to the point without wasting anyone’s time because you know what is important to the prospect and you can easily craft a pitch that demonstrates how your solution would fill their needs.
Database marketing — you have probably heard the term, but what exactly does it mean? As opposed to the approach of blasting out the same
Marketing typically balances testing new strategies with sticking with what works. There’s always a shiny new object in the form of a marketing channel, buzzword,
Does it seem like your sales ready leads fall through the cracks, despite your best efforts at conversion? An effective lead nurturing process is a
In today’s competitive and highly targeted markets, getting your contact list/database right is more crucial than ever to generate leads. Marketing campaigns are only as
How do most marketers create a database? Do they go off and order a big pull of account based marketing data or purchase a list
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Excessive meetings. Missed deadlines. Emergency fire drills. Conflicting direction. Do any of these scenarios sound familiar? At best, an enterprise marketing department has a lot
How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider
Sometimes I say to myself, “Our work is never done, and that is half the fun!” Those of us in marketing or sales roles must
“Sales is calling all the shots on marketing strategy.” Does this sound familiar? In the collaborative dynamic between sales and marketing, there should be a
If your company is like most, chances are it expends significant resources on B2B lead generation, and you need to ensure that you are maximizing
We’ve heard this a million times when doing advanced lead generation campaigns: appeal to human instincts. Don’t think of your prospects as monolithic automatons. So even when trying
Using Customer-Related Content Involving customers in marketing has always been a successful tactic for businesses, particularly those who are B2B. Your prospects want to hear
Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,