Why Content Downloads Matter for Modern B2B Lead Generation
In today’s crowded digital landscape, even high-quality content can struggle to find an audience. Simply publishing a white paper, eBook, or report on your website
Building the (Near) Perfect Database for Target Marketing
You may think that a business contact’s direct mail data is accurate, but is it? Like more and more companies today, you may be returning
Persona Creation for More Targeted Prospecting
ABM uses persona creation to help you and your sales team to focus on your ideal audience and what matters to them. An organization doesn’t take actions, make decisions, or engage in conversations – it’s the people within those organizations who do these things. You can count on a buyer to bring their personalities, their perspectives, and their biases to the decision-making process.
B2B marketing: targeting the intersection of your offering and your audience’s needs
Savvy B2B marketers understand that they must know their customers’ needs before launching any marketing strategy or advertising campaign. Consumer marketers can disseminate a compelling
Are you being crushed by the marketing stack?
Marketers today have a tech solution for every day of the week. There are solutions for marketing automation, data, sales ready leads, market research, CRM,
6 Technology Marketing Steps to Increase Target Account Engagement and Sales
In a Forbes article, You’re Doing It Wrong: Demand Generation*, Patrick Spenner argues that demand generation marketing focusing on individual decision-maker personas may do more harm
Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that effective business planning is essential for success. Any business plan should include a robust marketing strategy with its own set
Capturing Customers’ Attention During These Crazy Times
Your customers are busy and have limited attention spans. So, with everything going on right now with the post-pandemic economy, changing administrations, rapidly-evolving technologies, etc.,
How to Craft the Right Pitch with Research-Based Selling
With our proprietary research-based selling methodology, your target audience actually tells you how to sell to them. You can get right to the point without wasting anyone’s time because you know what is important to the prospect and you can easily craft a pitch that demonstrates how your solution would fill their needs.
Database marketing: the foundation for lead gen campaign success
Database marketing — you have probably heard the term, but what exactly does it mean? As opposed to the approach of blasting out the same
What Does Integrated Marketing Really Mean for Your Business?
Marketing typically balances testing new strategies with sticking with what works. There’s always a shiny new object in the form of a marketing channel, buzzword,
4 Email Campaign Ideas for Lead Nurturing
Does it seem like your sales ready leads fall through the cracks, despite your best efforts at conversion? An effective lead nurturing process is a
Maximizing Campaign ROI Begins with a Solid Foundation – the Database
In today’s competitive and highly targeted markets, getting your contact list/database right is more crucial than ever to generate leads. Marketing campaigns are only as
Creating a Database for Account Penetration
How do most marketers create a database? Do they go off and order a big pull of account based marketing data or purchase a list
Why is Data Hygiene Important in Marketing?
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
Using Storytelling to Engage and Connect with Customers
How many times have you been contacted by a salesperson with a pitch that was robotically delivered without a focus on your business and what
Maximize Marketing Productivity Using These Collaboration Tools
Excessive meetings. Missed deadlines. Emergency fire drills. Conflicting direction. Do any of these scenarios sound familiar? At best, an enterprise marketing department has a lot
How to Target the Right Accounts First
How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider