“Security Marketing Disconnect”: New white paper reveals IT industry insights for B2B marketers

At SimplyDIRECT, our expertise usually flows directly to our clients, as should be the case. However, we recently took an opportunity to step back and reflect upon our wide experience across companies, product solutions, and marketing challenges. We had recognized…
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How to increase your chances of targeting the right accounts first

How can you find out which companies are interested in you and your solutions, before you start your demand generation program, and before you start selling? Consider these clues: Did someone from your target account visit your website recently? Did someone…
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Creative ways to incorporate data insights into a sales training

A picture may be worth a thousand words, but data can have the opposite effect. We continuously hear that this is the age of Big Data, but the volume of information can be overwhelming — Isabelle Kane and I have discussed…
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