Case Study: How Genwi gained market traction with prospect surveys

Case Study:  How Genwi gained market traction with prospect surveys The market for marketing technology is hot, expected to  generate $32 billion in 2016 for companies providing solutions. But with almost 1,900 marketing technology companies across 43 different product categories,…
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Realigning sales funnel assumptions

Realigning sales funnel assumptions Is it time to discard the traditional sales funnel? A newly published Harvard Business Review article, “What Salespeople Need to Know About the New B2B Landscape,[i]” by Harvard lecturer Frank V. Cespedes and Gartner research VP…
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