Big Data, Big Headaches

The marketing promise of big data is dazzling, but the reality is overwhelming.  ‘Big data’ isn’t a nice little feature that we can effortlessly add to our marketing programs.  Big Data is a new skill set, representing new technology and…
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Freedom to fail easier to say than do

Freedom to fail easier to say than do What’s your companies tolerance level for experimentation and learning through failure? If you’re a client of VaynerMedia it must be really high, based on a recent video for AdAge’s Digital Crash Course…
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