How to increase your chances of targeting the right accounts first

How can you find out which companies are interested in you and your solutions, before you start your demand generation program, and before you start selling? Consider these clues: Did someone from your target account visit your website recently? Did someone…
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Intent Data 101 and Demand Generation 2.0

The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.” As marketers, we must first understand a target customer’s intentions if we want to be…
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Renowned intent marketing expert Isabelle Kane joins SimplyDIRECT leadership team

Renowned intent marketing expert Isabelle Kane joins SimplyDIRECT leadership team As we carry forward our momentum into 2016, I would like to take a moment to welcome a new member to our Leadership team. As one of several recent exciting…
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