Creative ways to incorporate data insights into a sales training

A picture may be worth a thousand words, but data can have the opposite effect. We continuously hear that this is the age of Big Data, but the volume of information can be overwhelming — Isabelle Kane and I have discussed…
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Big Data, Big Headaches

The marketing promise of big data is dazzling, but the reality is overwhelming.  ‘Big data’ isn’t a nice little feature that we can effortlessly add to our marketing programs.  Big Data is a new skill set, representing new technology and…
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