How SimplyDIRECT Can Inform Your Marketing Plan
Chances are, especially given the current business environment, your marketing plan has changed, or it needs to change. At the very highest level, your
Case Study: How Genwi gained market traction with prospect surveys
Case Study: How Genwi gained market traction with prospect surveys The market for marketing technology is hot, expected to generate $32 billion in 2016 for
How prospect surveys aided Apperian in refining target market
How prospect surveys aided Apperian in refining target market Gaining a deeper understanding of customer characteristics is critical in order to effectively drive future marketing
B2B Content Marketing: Making the Most of Your Blockbuster Content
A successful B2B content marketing strategy isn’t just about generating great content – although that’s key. It’s also about deploying focused and targeted content in
How To Make Your Event Stand Out With Target Accounts
A recent study found that events are the most effective marketing method for generating demand with target accounts1. But if you ever have to deal
Finding Target Account Decision Makers
What is a decision maker? We all make decisions. Thousands and thousands every day. What clothes to wear. Pick up the toothbrush first or the
Ensure campaign success with prospect surveys
Prospect surveys may be easier to do than you think, and leveraging the results in a timely fashion can have a major impact on campaign