Why is Data Hygiene Important in Marketing?
When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution ⎯ everything but what is at
How to Target the Right Accounts First
How can you find out which companies are interested in you and your solutions before you start your demand generation marketing program, and before you start selling? Consider
Effective B2B Marketing Planning Begins with Understanding Your Target Customers
Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with
How SimplyDIRECT Can Inform Your Marketing Plan
Chances are, especially given the current business environment, your marketing plan has changed, or it needs to change. At the very highest level, your
“Security Marketing Disconnect”: New white paper reveals IT industry insights for B2B marketers
At SimplyDIRECT, our expertise usually flows directly to our clients, as should be the case. However, we recently took an opportunity to step back and
Intent Data 101 and Demand Generation 2.0
The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.”
Analytics investments need a little analysis
Analytics investments need a little analysis Raise your hand if you haven’t felt any pressure regarding marketing analytics. With so much money being invested in
Blind faith in social media marketing?
Blind faith in social media marketing? It seems as though everybody in marketing intuitively knows that social media is where it’s at if you want
What Makes Infographics Compelling
What Makes Infographics Compelling In today’s world, most of the people we want to deliver our messages to are overwhelmed by content and often using
The B2B Content Challenge: Is your message getting lost in the noise?
“A wealth of information creates a poverty of attention.” Herbert Simon, Social Scientist No matter which trends or statistics you read regarding content marketing, the
The Art of Conscious Listening: Indispensable tips for marketers
Listening skills are critical in business, as in life, yet are rarely taught. And it seems that with all of today’s digital distractions, we may
B2B Marketing: 3 Must-Haves for Sales Enablement Success
Getting to the point where our marketing teams can empower the sales conversation with uniquely insightful content and perspectives first requires building a buyer context
Is Your Lead Gen Program Failing? Key Steps for Your Success
Curious how your lead generation programs stack up against other B2B marketers? A recent Gatepoint Research survey (Trends in Salesforce Marketing, Sept 2014) explored just
How Psychographics and Insight Selling Drive B2B Behavior
In the age of data, it’s easy to get swept away by metrics, KPIs, and the bottom line. After all, these numbers are often fundamental
B2B Content Marketing: 6 Guidelines on Satisfying Brand Expectations
A recent McKinsey article* discusses new research indicating that a significant disconnects exists between brand messaging and what customers value most. Global B2B enterprise
For B2B Marketers WOM Trust Trumps All
Consider this: you’re a B2B buyer in need of a complex technology solution. Your inbox has several emailed offers from various vendors, only some of