Online Lead Generation: Not All Leads are Created Equal
Online lead generation can be a complex endeavor that consumes your entire sales and marketing force. After all, generating business starts with generating leads and,
Market Segmentation and Relevant Messaging: Keys to Effective Marketing
Marketing becomes effective when you connect on a personal level; by referencing your prospect’s name, their job, their industry, and their pain. The closer you can get to the individual, the greater chance you’ll have of using the right messaging to strike a nerve and get a response.
On-Demand Data: The Most Accurate Data Possible
With so many of our workforce currently laid off or furloughed, are you confident your marketing data is up-to-date? Chances are it’s not, if
Support Your ABM Campaign with a Research-Based Survey — Five Key Steps
When you take an account-based marketing (ABM) approach, you’re looking at each individual target account as its own highly specialized marketing opportunity. This might seem
Persona Creation for More Targeted Prospecting
ABM uses persona creation to help you and your sales team to focus on your ideal audience and what matters to them. An organization doesn’t take actions, make decisions, or engage in conversations – it’s the people within those organizations who do these things. You can count on a buyer to bring their personalities, their perspectives, and their biases to the decision-making process.
Make market segmentation more meaningful with psychographics
Common approaches to market segmentation include classifying the target audience by industry, geography, company size, or persona. These market segmentation methods don’t set you apart
Shorten Your Sales Funnel with Intent-Based Marketing
Imagine discovering a pool of prospects just about to click the buy button on a product or service similar to yours. That would be quite
3 Advanced Targeting Tips for Your Unique B2B Program
You’ve known it for months – that sneaking suspicion, the voice in the back of your head that is repeatedly drowned out by competing priorities.