Taking ABM to the Next Level: How surveying your target audience enables 1:1 marketing

“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So says Gartner, Inc. in a press release earlier this year, following up its marketing personalization…
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Database marketing: the foundation for campaign success

Database marketing — you have probably heard the term, but what exactly does it mean?   As opposed to the shotgun approach, where you blast the same message out to everyone, database marketing is the discipline of collecting data about…
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Building a Better Content Marketing Strategy

With today’s ever-increasing number of channels and platforms for reaching prospects, developing a solid content marketing strategy is now a vital component of any successful marketing program.  A big challenge though is creating content which sufficiently engages your target audience….
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