Improving Lead Follow-up and Conversion
If your company is like most, chances are it expends significant resources on B2B lead generation, and you need to ensure that you are maximizing
Value Based B2B Marketing Requires Good Leads
What’s your company’s tolerance level for experimentation and learning through failure? If you’re a client of VaynerMedia, it must be really high, based on a
Blind faith in social media marketing?
Blind faith in social media marketing? It seems as though everybody in marketing intuitively knows that social media is where it’s at if you want
For B2B Marketers WOM Trust Trumps All
Consider this: you’re a B2B buyer in need of a complex technology solution. Your inbox has several emailed offers from various vendors, only some of
Developing Customer Intelligence for Sales Enablement
Keeping up with prospective customer challenges and needs has become both easier and more difficult at the same time. The mining of information online today,
The Future of Marketing is About Trust
Admittedly, I don’t get a lot of the new world of communication. I notice my brother putting a post on Facebook about the status of
Using Social Media to Accelerate Sales
As part of our latest B2B survey of senior enterprise marketers, we asked, “How has social media changed the buyer’s journey?” Overwhelmingly (65%), respondents answered
Creating a Digital B2B Sales Process
Lisa Vitale Sales Process ExpertHere’s a sobering thought for B2B sales people and their marketing counterparts: “…today’s buyers might be anywhere from 60% to 90%
Will Twitter Surveys Aid Marketing 3.0?
Recently Twitter announced a new partnership with Nielsen and unveiled a new feature called Twitter Surveys1. Twitter Surveys will essentially allow Twitter clients to create
Succeeding at B2B sales …and High School Dating
I have a confession to make. When I was in high school I was a total nerd, devoid of social skills. It was just my
If You’re Going to Target Your Market, Target Your Market!
I heard it again last night. I was attending a marketing meeting, but this time it was a meeting of volunteers whose mission was to