For B2B Marketers WOM Trust Trumps All
Consider this: you’re a B2B buyer in need of a complex technology solution. Your inbox has several emailed offers from various vendors, only some of
Consider this: you’re a B2B buyer in need of a complex technology solution. Your inbox has several emailed offers from various vendors, only some of
Keeping up with prospective customer challenges and needs has become both easier and more difficult at the same time. The mining of information online today,
nA recent SimplyDIRECT-sponsored survey of senior enterprise marketers from major technology companies themed Facilitating the Sales Process asked, “To what extent do you feel online
Our latest survey of senior B2B marketers reveals that lead generation is still high on their list of priorities. However, of more importance is gaining
Today’s cloud solutions and the related customer needs are changing the service mix, affecting how such services are being sold and, who they’re being sold
According to the latest B2B customer purchase decision-making survey by the CEB*, the average customer is already 57% of the way through their purchase process
One of the most ubiquitous challenges in today’s business context, crossing departments and industries alike, is the lack of both time and resources – organizations
Our recent survey of 150 senior enterprise marketers from major technology companies offers some interesting insights. Respondents overwhelmingly felt that, “people doing too many tasks;
The first of this two part series, Step 1 – Define Your Prospects Better, focused on defining the B2B decision maker. This post will focus
Marketing is often given mixed messages about what’s expected. Demand generation – creating a flow of leads – is not the same as the goal
Nowadays, you must deliver the right message at just the right time, in order to get a prospect’s attention. If you deliver a solution message
Running a web survey can provide a cornucopia of ideas to “grab” IT decision maker’s attention. Let me see if we can recharge your muse
Traditionally, marketing has been tasked with producing BANT quality leads for key accounts. The individual identified is confirmed to have Budget, Authority, Need and Timeframe.
Web surveys offer marketers a multi-tool that can help their budgets go far, very far. You think you know them – the SurveyMonkey style surveys