In Marketing We Trust?
In Marketing We Trust? It’s the job of the sales rep to close the deal, but that’s a whole lot easier if the marketing team
Analytics investments need a little analysis
Analytics investments need a little analysis Raise your hand if you haven’t felt any pressure regarding marketing analytics. With so much money being invested in
How prospect surveys aided Apperian in refining target market
How prospect surveys aided Apperian in refining target market Gaining a deeper understanding of customer characteristics is critical in order to effectively drive future marketing
The Differences Between First-Party, Second-Party & Third-Party Data
Even though marketers collect copious amounts of first-party data, most find they need more in order to optimize their digital marketing strategies. In fact, in
Will digital content lose the human touch?
Will digital content lose the human touch? The forces of automation and the non-stop demand for more and more content may be leading us in
Channel Flipping
Channel flipping Choosing marketing channels is increasingly like clicking the cable TV remote in hopes you’ll land on the best offering amongst a proliferation of
3 Secrets to Maximizing the Prospect Survey Process (Part 2)
This two-part series is focused on how to best leverage the power that a thoughtfully-designed survey has to communicate with a target audience. To recap,
3 Secrets to Maximizing the Prospect Survey Process (Part 1)
Here at SimplyDIRECT we appreciate the power that a thoughtfully-designed survey has to communicate with a target audience. The purpose of a prospect survey (survey-based
The Sony Pictures Cyberattack and What It Says to IT Security Marketers
One of the most visible and highest-risk issues organizations face today is that of IT security– a point dramatically underscored recently by the Sony
The sweet spot of combined inbound/outbound marketing
The internet has fundamentally changed how buyers buy and, subsequently, how marketers market. Today’s buyers are firmly in charge of their own buying journey, completing
Many birds, one stone: Leveraging the power of B2B market surveys
At SimplyDIRECT we love efficiency, but only when it’s paired with, effectiveness. Consequently, we’re all about creating a B2B marketing process that returns value in
Developing Commercial Insight for Buyers of Integrated Systems
Technology has shifted from a business enabler to an integral component of business operations. As a result, a majority share of the technology budget has
Beyond Cold Calling – Warm Calls with Intelligence
The game has changed – with the advent of Big Data, the cloud, and all of the information-rich capabilities these have created; buyers today expect
The Technology Buying Process Evolution
The accelerating rate of technological change in today’s digital context has transformed the B2B technology buying process, while creating unique challenges for marketers of complex
Incorporating the “Human Element” Into Your B2B Marketing & Sales Enablement
“The ‘Human Element’ can sometimes be lost in our zeal to maximize the advantages of the latest technologies. In the end it’s people that we
Using Survey Responses to Drive Customer Engagement
Here’s the logic: customer engagement is predicated on establishing connections, which in turn are predicated on effective communication, and effective communication begins with listening. As the
Using Psychographics with Role-based Targeting
Recent research by CEB and Google (“From Promotion to Emotion,” October 2013*) on the role emotion plays in the B2B marketing process has returned some
Using Customer Insight to Drive C-Suite Leads
Customer insights are vital for creating differentiated and focused messaging that resonates uniquely with your target audience in today’s crowded marketing channels. All too often,