Why is Data Hygiene Important in Marketing?

When marketing campaigns fail and the post-mortem is conducted, companies tend to point to the message, timing, or execution  everything but what is at the core of every marketing campaign: data. Your customer contact data is the fuel on…
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Effective B2B Marketing Planning Begins with Understanding Your Target Customers

Savvy business owners know that they need to do effective business planning to be successful. Any business plan should include a robust marketing plan with its own set of goals, strategies and tactics. B2B marketing planning needs to be very…
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