Intent Data 101 and Demand Generation 2.0

The late motivational guru Wayne Dyer left us with the following quote, which was the core of his world-renowned philosophy: “Our intention creates our reality.” As marketers, we must first understand a target customer’s intentions if we want to be…
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Can You Predict the Buyer’s Intent?

Can You Predict the Buyer’s Intent? When you look through your lists of prospects do you sometimes wish for a magical net to capture those that will be productive and flush those that won’t? There is a lot of effort…
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Transforming from Cost Center to Revenue Generator

Transforming from Cost Center to Revenue Generator Marketing is viewed almost equally today as both a cost center and a revenue driver according to a 2015 survey of 478 CMOs and senior marketing executives worldwide by the Economist[i], sponsored by…
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