Database marketing: the foundation for lead gen campaign success
Database marketing — you have probably heard the term, but what exactly does it mean? As opposed to the approach of blasting out the same
Lead nurturing with content at any stage of the buyers journey
To ensure your messages stand out, create timely and relevant content that aligns with stages of the buyer’s journey.
Make market segmentation more meaningful with psychographics
Common approaches to market segmentation include classifying the target audience by industry, geography, company size, or persona. These market segmentation methods don’t set you apart
Top 10 Mistakes That Doom Lead Generation Efforts
Your digital assets aren’t generating worthwhile inquiries and purchased lists aren’t proving their value. What’s going on? Let’s review some common problems. I’ve fashioned this